According to a new report by Reuters, Facebook-owned WhatsApp is trialing a service that will allow businesses to talk directly to users on the service.
While the nature of the service isn’t yet fully understood, the report believes that this will allow Facebook to finally use WhatsApp as a revenue tool. Be it advertising revenue by allowing companies to send select users messages, or simply provide ads within content rolls like Status — much like what Facebook’s Instagram Stories achieves.
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